Great products solve user’s problems and create positive emotions.
I collaborate with your team, talk to your users and together we create experiences that feel great to use, and deliver results.
Hello. I'm a Freelance UX & UI Designer
I design digital products, websites and apps that feel great to use and deliver results for your business.
I’m a qualified UX/UI designer who loves turning complex problems into simple, human experiences.
- 20+ yrs experience
- Product designer
- UX Design qualified
- Proven results
Good design is just as important as user experience
I have a passion not just for usability, but for creating pixel-perfect designs for my clients and their users. Users often perceive aesthetically pleasing design as more usable – so the research backs up this approach.
- UI designs
- App/product design
- Website designs
- Social media / banner ads
- Branding + more
Some key numbers behind the experience
20+
+
Years of experience
200
+
Projects completed
76
%
Reduction in customer support issues (HTR)
Selected projects and measurable impact
USER INTERFACE DESIGN
100% compliant ‘sea drones’
Design of navigator and engineer user interfaces for this sophisticated USV (Uncrewed Surface Vehicle).
DATA DASHBOARD TOOL
Data-rich dashboard tool
From complex Excel spreadsheet to simplified, intuitive data application, bringing nearly 500 measures of African Governance to user’s fingertips.
WEB APP UX
3x new features for eLearning tool
UI/UX design of 3 new features for Nimble’s innovative authoring tool, which allows users to create their own eLearning content.
WEB APP UX
76% reduction in customer support
UX improvements and design updates for HTR, who’s web based application allows headteachers to quickly create reports for use in their reporting duties.
WEB APP UX
x5 new product features
How I helped the team at Sparkol to design five new features for their innovative storytelling software.
Good UX improves conversion rates, increases revenue, accelerates customer acquisition, reduces churn, reduces customer support issues and more.
Happy clients
I’ve worked with Mark for many years now and wouldn’t hesitate to recommend his UI/UX design services to any company looking to improve their products.
Neil Hyde
MD, Nimble Elearning
MD, Nimble Elearning
By taking us through a comprehensive UX process, Mark has helped us to improve the user experience of our Headmaster’s Reporting software and make it more intuitive and desirable to use. We would recommend Mark’s skills to any company looking to hire a UX Designer.
Neil Charlton-Jones
Co-founder, The Headteacher's Report
Co-founder, The Headteacher's Report
Mark produced some valuable user research for an urgent client project as well as carrying out user testing and UI design. We found his skills invaluable in helping make sense of a complex project.
Mark Perry
Digital Director, SOS Design
Digital Director, SOS Design
Mark’s UX and UI experience has been absolutely invaluable in transforming our initial ideas into fully designed prototypes that have allowed us to take our project all the way from concept to commercial implementation.
Neil Tinmouth
CEO, ACUA OCEAN
CEO, ACUA OCEAN
We had a number of UX issues with our website, particularly with the booking system. Mark’s in-depth UX process meant we could reduce user friction and improve usability. Customer support issues reduced dramatically as a result.
Mark Thwaites
MD, Bristol and Thames Lidos
MD, Bristol and Thames Lidos
Mark helped us make several feature upgrades to our flagship VideoScribe software. His UI and UX experience was invaluable in taking these upgrades from sketches through to full design concepts that the development team could implement. Mark integrated quickly and easily into our internal team and was great to work with. We wouldn’t hesitate to recommend him to any company looking for UI/UX expertise.
Christopher Snell
Lead Project Manager, Sparkol Ltd.
Lead Project Manager, Sparkol Ltd.
Mark has supported us on a bunch of client projects from a UX and UI point of view. His UX evaluation work reassured a concerned client, and his Figma expertise was vital for an innovative project within the music tech industry. Also a genuinely likeable fellow!
Christopher Imlay
Creative Director, Dialect Agency
Creative Director, Dialect Agency
My services
User Research & Strategy
Understand the motivations of your audience and align their needs with your business goals.
- User Interviews & surveys
- Competitor analysis
- Heuristic evaluation
- UX / expert reviews
- Card sorting
UX Design
Design your user experience, interactions and map out the structural foundation of your website or app to ensure intuitive navigation and seamless flow.
- User research
- Wireframing
- Sketches
- User flows
- Information architecture
Interactive Prototyping
Bring your ideas to life with clickable, interactive prototypes that demonstrate functionality before coding begins.
- Low/medium/high-fidelity prototyping
- Prototypes for user testing
- Realistic animation and components
- Desktop and mobile prototypes
- Mockups
UI & Visual Design
I craft beautiful, accessible, and usable interfaces that create emotional connection and feel great to use.
- Visual Identity & styling
- Pixel-perfect designs
- Iconography
- Typography
- Colour palettes
- Branding / brand development
UX Workshops
From kick-off meetings to affinity diagraming sessions and design sprints, I can facilitate workshops to enable teams to work together on a shared roadmap.
- Kick-off meetings
- Design sprints
- Affinity diagramming
- Idea generation
Design Systems & Component Libraries
Build a scalable, unified library of components for consistent, future-proof design and smoother developer handoffs.
- Reusable component libraries
- Design Tokens & Variables
- Component States & Variants
- Developer annotations
What results can I expect from UX design improvements?
UX design can help increase conversions, customer acquisition, revenue, customer satisfaction. Happy customers will in turn give you positive reviews and ongoing referrals. Improved UX will can also result in reduced costs, reduced customer churn and reduced customer support tickets. Please see my case studies to view measurable improvements I’ve helped my clients achieve shortly after implementing UX changes.
What is UX design and why is it important for my website or app?
Put simply, UX is ‘how it feels’ to use a product or service.
UX design is a research based activity which uncovers and fixes problems which users encounter while using your product, software or service.
It’s crucially important, as users only have a limited ‘reservoir of goodwill’ and if this gets drained through frustration and cognitive overload, then they will eventually simply find a competitor who can do it better.
What UX design services do you offer
I offer a range of UX design services for businesses, including:
- UX audits and usability reviews
- User research and interviews
- Wireframes and user flows
- Interactive prototypes
- UX support for websites, SaaS, and mobile apps
- Visual design
What is your UX design process?
My UX design process typically includes discovery, user research, problem definition, design exploration, prototyping, and validation. For Bath, Bristol and local clients, this can include remote collaboration or in-person workshops when helpful.
Do you offer a free consultation or discovery call?
Yes. I offer an initial, no-obligation consultation for businesses in Bath and Bristol to discuss whether UX design is the right fit for your project. Contact me to find out more.