Hello. I'm a Freelance UX & UI Designer

Human centred UX. Beautiful UI. It’s the combination that will delight your users and improve your bottom line.

I’m a qualified UX/UI designer who loves turning complex problems into simple, human experiences.

Great products solve user’s problems and create positive emotions (delight, inspiration and contentment for instance).
I collaborate with your team, talk to your users and together we create experiences that feel great to use, and deliver results.

  • 20+ yrs experience
  • Product designer
  • UX Design qualified
  • Proven results
Mark McGuiness - UX Designer
UX designer pointing at screen with users

Good design is just as important as user experience

I have a passion not just for usability, but for creating pixel-perfect designs for my clients and their users. Users often perceive aesthetically pleasing design as more usable – so the research backs up this approach.

  • UI designs
  • App/product design
  • Website designs
  • Social media / banner ads
  • Branding + more

Good UX improves conversion rates, increases revenue, accelerates customer acquisition, reduces churn, reduces customer support issues and more.

Selected projects and measurable impact

76% reduction in customer support issues

Read case study

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100% UI compliance for state of art ‘sea drones’

Read case study

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Improved task completion on data tool

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Designed x5 new product features

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x3 new design features for content creator tool

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80% of users will only use 20% of your features
Neil Hyde
MD, Nimble Elearning
Neil Charlton-Jones
Co-founder, The Headteacher's Report
Neil Tinmouth
CEO, ACUA OCEAN
Mark Thwaites
MD, Bristol and Thames Lidos
Christopher Snell
Lead Project Manager, Sparkol Ltd.
Christopher Imlay
Creative Director, Dialect Agency

Recent work

Client logo
August 25 – Present
Field Doctor – delicious, science-driven meals.
London, UK (Remote).
UI/UX Designer

UX Research to identify drop-offs on purchase journey (mobile devices) using analytics tools, heuristic evaluation and moderated user testing sessions. This led us to create interaction designs and prototype designs that have initially succeeded in reducing user friction and increasing conversion rates (benchmarking data still being analysed).

Mobile design UI
UX Design Diploma Certificate

Professional Diploma in UX Design from the UX Design Institute – completed March 25.
University credit-rated by the Glasgow Caledonian University.

UX Research

By discovering your users’ goals, behaviours and context, we have the best chance of creating a usable and successful product.

  • Interviews
  • Surveys
  • Heuristic reviews
  • Competitor benchmarking
  • User testing

Interaction Design

Interactive designs and graphics help make your products more sticky and heighten the emotional response of users. I can design custom features to help you stand out from the competition and make a more compelling experience.

  • Sketching
  • Wireframes
  • Mockups
  • Annotated designs

UX Analysis

Smart UX design ensures that we can test your product early in a quick, efficient manner without wasting time on over-engineered designs.

  • Affinity diagraming
  • Customer journey maps
  • Customer value curves
  • Interactive workshops

Prototyping

Once we have a solid user experience for our product, I set about designing pixel-perfect, responsive interfaces to bring your products to life.

  • Hi-fidelity interface design
  • Shared team libraries
  • Pattern libraries
  • Interactive components
  • Responsive design

What results can I expect from UX design improvements?

UX design can help increase conversions, customer acquisition, revenue, customer satisfaction. Happy customers will in turn give you positive reviews and ongoing referrals. Improved UX will can also result in reduced costs, reduced customer churn and reduced customer support tickets. Please see my case studies to view measurable improvements I’ve helped my clients achieve shortly after implementing UX changes.

What is UX design and why is it important for my website or app?

Put simply, UX is ‘how it feels’ to use a product or service.
UX design is a research based activity which uncovers and fixes problems which users encounter while using your product, software or service.
It’s crucially important, as users only have a limited ‘reservoir of goodwill’ and if this gets drained through frustration and cognitive overload, then they will eventually simply find a competitor who can do it better.

What UX design services do you offer

I offer a range of UX design services for businesses, including:

  • UX audits and usability reviews
  • User research and interviews
  • Wireframes and user flows
  • Interactive prototypes
  • UX support for websites, SaaS, and mobile apps
  • Visual design

What is your UX design process?

My UX design process typically includes discovery, user research, problem definition, design exploration, prototyping, and validation. For Bath, Bristol and local clients, this can include remote collaboration or in-person workshops when helpful.

Do you offer a free consultation or discovery call?

Yes. I offer an initial, no-obligation consultation for businesses in Bath and Bristol to discuss whether UX design is the right fit for your project. Contact me to find out more.

Want to hire a designer for your project?

Give me a call on 07990 846718 or hello@ui-ux-designer.co.uk