FULL UX/UI PROCESS

Figma Designer in Bath

If you’re looking for a Freelance Figma Designer in the Bath area to help with your digital project, I’m based just 15 minutes outside the city and am a specialist with this go-to design software. I have several clients in Bath and surrounding areas who I have guided through the full UX/UX process, producing exceptional design solutions.

Figma has fast become the industry leader in UI/UX design, taking over from the likes of Sketch and Adobe XD. Although I have experience with a variety of these tools, I’ve embraced Figma and made it my chosen design product - it incorporates features for both designer and client that make it hard to compete with in my opinion, Figma has quickly become the industry standard for UI design, and is my go-to tool for rich and impactful design!

20+

Years of experience

100+

Figma projects

Features in Figma that I love...

Component Variants – Variants allow you to organise components with only slight differences to each other together in a logical way. This means that your library is greatly simplified and it’s easier for anyone using it to find what they need. For instance, buttons can be grouped with properties (size, state or colour) and values (default, hover, disabled etc).

Variables – Figma variables allow you to store reusable values to apply to multiple properties. e.g. text sizes, text values, colours and spacing. This dramatically increases efficiency and interactivity within Figma – creating tokens, interactive quizzes, changing languages, altering spaces for different devices is all much more straightforward than previously.

Smart animate – by animating designs in Figma you can make a much more realistic and immersive product for users and stakeholders. For example, you can simulate parallax scrolling, create loading sequences and create animating menus..Comments – Comments make collaboration with clients so much more quick and efficient. You can add comments on designs in just the right place, making it much more straightforward to understand context, rather than having to decipher email comments for example.

PIXEL PERFECT DESIGN

**Figma Design Services**

User Research

I understand and embrace the full UX process from research all the way through to validation. From desk research including competitor benchmarking, the gold standard of usability testing and affinity diagraming, I am experienced and proficient in gathering and presenting key observations to stakeholders and collaborating to work out the best way forward for the project. UX is a problem solving discipline.

UI/UX Design

From key user observations, I am expert at producing interaction designs, wireframes and realistic prototypes.

Analysis

User research produces plenty of observations and data, but it’s crucial that you can analyse this and produce meaningful insights. I regularly produce affinity diagrams, customer journey maps and customer value curves to help workout what these insights mean for your product / service.

Wireframes

I can create quick and iterative prototypes to get interaction designs in front of stakeholders and users fast and efficiently. These can be created within Figma or other wireframe software, as well as sketching on paper.

Prototyping

I can create super-realistic prototypes for presentation to stakeholders and for immersive user testing sessions.

Product Design

I can design high-fidelity websites, apps and digital products with comprehensive Figma libraries.

My UX/UI Process

1. Research

I speak to stakeholders and carry out primary research to get under the lid of the project.

2. Analysis

By using analysis techniques such as affinity diagrams, we can capture the key areas of improvement required for your product.

3. Interaction Design

I design basic interactions to find innovative ways to solve the challenges we have uncovered.

4. Prototyping

This is where we bring the basic wireframes to life, creating high-fidelity working prototypes.

5. Validation

We validate that our solution works with live users through user testing.

6. Delivery

The Figma files and assets are passed onto the development team, ready for deployment.

What my clients say...

“

“Mark helped us make several feature upgrades to our flagship VideoScribe software. His UI and UX experience was invaluable in taking these upgrades from sketches through to full design concepts that the development team could implement. Mark integrated quickly and easily into our internal team and was great to work with. We wouldn’t hesitate to recommend him to any company looking for UI/UX expertise.”
Christopher SnellLead Project Manager, Sparkol Ltd.

“

“We have worked with Mark on numerous UI/UX projects, allowing us to upgrade and improve our Nimble Author software. This allows our users to benefit from a rich and intuitive user experience as they build their online courses.

I’ve worked with Mark for many years now and wouldn’t hesitate to recommend his UI/UX design services to any company looking to improve their products.”
Neil HydeManaging Director, Nimble eLearning.

“

“Mark’s UX and UI experience has been absolutely invaluable in transforming our initial ideas into fully designed prototypes that have allowed us to take our project all the way from concept to commercial implementation.

We are extremely impressed with Mark’s quality of work as well as his attention to detail and professionalism, we’d recommend his services to any company looking to employ UI/UX expertise on their projects. We look forward to working with Mark again in the future.”
Neil TinmouthCEO ACUA Ocean

“

“Mark has been a great asset to us at Sparkol. He slipped seamlessly into our team and wasted no time in making clear, actionable recommendations to improve the user experience of our products. He's been a real pleasure to work with. Thanks, Mark!”
Jane ScaifeUser Experience Researcher